What is SEO?
Most of our new clients are interested in our Guelph SEO services. SEO stands for Search Engine Optimization. Simply put, SEO is all about getting visibility when people with high-intent are searching for your products or services. Think about how many times you’ve needed something, and your first step is to search for it on Google. That’s why SEO services are so vital to marketing.
SEO services in Guelph can be applied to help grow revenue for both B2C and B2B businesses within a wide variety of industries. With effective strategies, SEO services ensure that your website catches the attention of search engines like Google, bringing in more visitors. Once on your site, on-site improvements work to turn those visitors into leads and revenue. As a Guelph SEO expert, let us do the work for you.
Why Your Marketing Plan Should Include SEO
Studies from reputable sources like Forrester Research and Moz reveal that SEO is not just an option; it’s a crucial piece of the marketing puzzle. SEO services not only boost your website’s visibility but also significantly impact your bottom line. For example, businesses that invest in SEO see a significant increase in revenue.
At its core, SEO is a method of measuring and improving website traffic. If you’re focusing on building your SEO, chances are you’re also tracking your data and testing out other methods of driving traffic to your website. That’s why we recommend SEO services as a starting point for the vast majority of our clientele and include SEO data in all of our marketing reports.
How SEO Fits into Our Approach?
SEO integrates effectively with other digital marketing initiatives.
When combined with other services like Google Ads, Social Media Management, and Brand Awareness, high quality, technical SEO can help deepen your understanding of your overall marketing campaign. For example, being able to see boosts in branded search activity after popular social media posts. Or tracking unique keywords from messaging you use in advertising campaigns. Understanding search engine trends is a vital component of our holistic approach long term.
The foundation of your SEO is your website. If you don’t have a well-designed, technically sound website with great content, we’ll want to start there. Our local SEO experts will ensure that your website supports SEO from a technical standpoint, and make strategic content recommendations that help you attract your target audience. Your website is a huge part of controlling your SEO strategies, making this step crucial.
Why Choose Topsite for Your SEO and Marketing Needs?
SEO and websites go hand in hand. We started out as a website development company, so naturally, we’ve been doing SEO for almost as long.
With 15+ years of SEO agency experience in-house, your marketing plan is in good hands. We don’t sell our clients things they don’t need, so we’ll begin by identifying whether SEO Guelph is an appropriate solution for your current challenges.
Our Process
Configuration
We’ll begin by configuring your website with robust analytics tracking and goal conversion features.
Measurement
We’ll monitor progress and identify the most relevant and high-impact action steps.
Optimize
We’ll do keyword research and optimize your website’s on- and off-page elements to improve its search engine ranking.
Establishment
We’ll establish your website as an authoritative source in your industry.
Results
We’ll transparently share results and refine our strategy to ensure your website consistently climbs the search rankings.
SEO Resources
Frequently Asked Questions
Learn more about SEO and our services.
How does SEO work?
Does my business need SEO?
Why doesn’t my website rank on Google?
How long does it take to rank high on Google?
Do my website speeds affect SEO?
How does SEO work?
There is so much for the modern SEO to consider. Google uses over 200 ranking factors to determine where your website should rank in search results. It looks at simple things like content length and page speed, and more in-depth things like relevancy, trust, and authority.
To run a successful SEO campaign, understanding each of these ranking factors (and the weight they hold within Google’s algorithm) is essential. Our SEO experts adhere to Google’s Quality Raters Guidelines to ensure content is properly optimized for search.
Does my business need SEO Services?
Yes! If you are not investing in SEO, you are likely missing out on huge opportunities to grow your business.
If you can obtain a top position in search results, more users will come to your website. If you serve them good information and a good user experience, they will contact you about your products or services.
If you don’t do any of these things, your competitors will be enjoying the benefits instead of you. Finding an SEO company in Guelph, like us, can help you achieve results with a strong return on investment.
Why doesn’t my website rank on Google?
There could be a number of reasons why you don’t see your website show up in search results.
Site not indexed: To check if your site is indexed, you need to perform a site search. For example, if we were checking our website, we would type site:topsitecanada.com into Google. This will return a list of all pages from your website that are currently indexed. If your website is not showing up, or if only some of your pages show up, contact Topsite right away. Your website may not be indexed for several different reasons, and we’d need to take a closer look to help you.
Irrelevant Content: Recent algorithm updates have vastly improved Google’s ability to understand search queries and serve up content that satisfies the user. This means that your content needs to be relevant, detailed, authoritative, and trustworthy. If you don’t check these boxes, search engines are going to ignore your website and find better content to put at the top of search engine results.
How long does it take to rank high on Google?
Honestly, it depends. It certainly doesn’t happen overnight. Essentially, you need to earn and prove your right to be at the top of search engine results. There is no quick fix for this. It is obtained by consistently creating helpful and informative content. If you have a brand new website with no history or authority online, you can expect for it to take up to a year before you are ranking on the first page for your target keywords.
Does my website speed affect SEO?
Yes. While page speed is not considered a major ranking factor. It is still important. Page speed is part of your website user experience, which Google assesses on many different levels. The modern internet user expects your website to load in under 3 seconds, otherwise they might leave and try a different site.
Mobile page speed is considered a more important ranking factor. We’ve seen sites get penalized in search engines for delivering slow speeds on mobile devices. If you are unsure if your site meets Google’s mobile friendly standards, you can test your website here.
Frequently Asked Questions
Learn more about SEO and our services.
How does SEO work?
There is so much for the modern SEO to consider. Google uses over 200 ranking factors to determine where your website should rank in search results. It looks at simple things like content length and page speed, and more in-depth things like relevancy, trust, and authority.
To run a successful SEO campaign, understanding each of these ranking factors (and the weight they hold within Google’s algorithm) is essential. Our SEO experts adhere to Google’s Quality Raters Guidelines to ensure content is properly optimized for search.
Does my business need SEO?
Yes! If you are not investing in SEO, you are likely missing out on huge opportunities to grow your business.
If you can obtain a top position in search results, more users will come to your website. If you serve them good information and a good user experience, they will contact you about your products or services. If you don’t do any of these things, your competitors will be enjoying the benefits instead of you.
Why doesn’t my website rank on Google?
There could be a number of reasons why you don’t see your website show up in search results.
Site not indexed: To check if your site is indexed, you need to perform a site search. For example, if we were checking our website, we would type site:topsitecanada.com into Google. This will return a list of all pages from your website that are currently indexed. If your website is not showing up, or if only some of your pages show up, contact Topsite right away. Your website may not be indexed for several different reasons, and we’d need to take a closer look to help you.
Irrelevant Content: Recent algorithm updates have vastly improved Google’s ability to understand search queries and serve up content that satisfies the user. This means that your content needs to be relevant, detailed, authoritative, and trustworthy. If you don’t check these boxes, search engines are going to ignore your website and find better content to put at the top of search engine results.
How long does it take to rank high on Google?
Honestly, it depends. It certainly doesn’t happen overnight. Essentially, you need to earn and prove your right to be at the top of search engine results. There is no quick fix for this. It is obtained by consistently creating helpful and informative content. If you have a brand new website with no history or authority online, you can expect for it to take up to a year before you are ranking on the first page for your target keywords.
Do my website speeds affect SEO?
Yes. While page speed is not considered a major ranking factor. It is still important. Page speed is part of your website user experience, which Google assesses on many different levels. The modern internet user expects your website to load in under 3 seconds, otherwise they might leave and try a different site.
Mobile page speed is considered a more important ranking factor. We’ve seen sites get penalized in search engines for delivering slow speeds on mobile devices. If you are unsure if your site meets Google’s mobile friendly standards, you can test your website here.
Still have questions?
SEO is complicated. Fortunately, SEO is not just a job for some of our team members. It’s a hobby. Our team attends events, webinars and meetups to ensure we provide the best services possible. Contact the team at Topsite today and we will be happy to answer any additional questions you have.
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