Universal Plant Medicine Association (UPMA)
Delve into our collaboration with the Universal Plant Medicine Association (UPMA), a non-profit organization promoting a sustainable future through plant medicine. The landscape of medicinal and recreational plant usage is evolving. The primary focus of UPMA is to provide accessible information, create inclusivity, and ensure safety within the plant medicine community.
Strategy
The Challenge
Aiming to promote growth, diversity, and inclusivity in the plant medicine field, UPMA was lacking a platform for education. They needed help raising awareness and providing resources to their audience.
Our Process
We extensively researched to understand plant medicine and industry issues, designing branding to convey approachability and inclusivity. The goal was to foster international engagement.
We Delivered
In collaboration with UPMA, we developed a brand identity that helped portray education in plant medicine as accessible and inclusive. We created clear messaging and strategic positioning to resonate with the community.
UPMA Branding
UPMA’s branding integrates an arrow symbolizing the commitment to continuous improvement. As a non-profit, UPMA offers scholarships to students in agriculture and horticulture at the University of Guelph, empowering them through financial support.
UPMA
The Universal Plant Medicine Association (UPMA) is a non-profit organization dedicated to supporting and empowering post-secondary students in agriculture and horticulture disciplines at the esteemed University of Guelph in Canada.
UPMA Branding
Our logo for UPMA was created to resonate with its audience, symbolizing progress and empowerment for the plant medicine community.
#3AB795
RGB 58,183,149
CMYK 68,0,19,28
#11314A
RGB 17,49,74
CMYK 77,34,0,71
#FFCF56
RGB 255,207,86
CMYK 0,19,66,0
Brand Pillars
UPMA is focused on 3 brand pillars:
1
Commitment to Inclusive Growth Through Participatory Development
2
Sustaining and Protecting our Environment Through Stewardship
3
Support for Diverse Communities & Perspectives in Cannabis
UPMA Website
The website for UPMA was designed to be engaging and attractive to a diverse audience. It featured various important components, such as a donations functionality, tiered membership options, a login system with premium access, forums for discussions, access to educational resources, and information about available scholarships. These features were carefully integrated to create a dynamic and interactive platform for UPMA’s users, providing them with the necessary tools and resources to engage and interact with the community.
Features:
Donations Functionality: UPMA’s website incorporates a seamless donations functionality, enabling supporters to contribute to the initiative’s mission effortlessly.
Forums: Interactive forums serve as a platform for community engagement, facilitating discussions and knowledge-sharing among members.
Tiered Membership: A tiered membership system provides varying levels of access and benefits to cater to the diverse needs of the community.
Educational Resources: UPMA offers a wealth of educational resources, including articles, videos, and guides, to empower users with knowledge about plant medicine.
Login + Premium Access: Users can register and login to access premium content and features, ensuring a personalized experience.
Scholarships: As part of its commitment to inclusivity and accessibility, UPMA provides scholarships to support individuals interested in pursuing education or research in the field of plant medicine.
Features
The UPMA website aims to shape and sustain a future with plant medicine. It was crucial for the website to include features that would enable UPMA to fulfill this purpose to the best of its ability. These features included donation functionality, tiered membership options, login system with premium access, forums for discussions, and access to educational scholarships and resources. The features were carefully integrated to create a dynamic and interactive platform for UPMA’s users, providing the necessary tools and resources to engage and interact with the community.
Summary
The new website and brand for UPMA empowers individuals to pursue a career in plant medicine in a safe, informed, and inclusive environment. This project aligns with our values of fostering positive social impact, and we’re proud to contribute to a more informed and responsible conversation around plant medicine.
Other Works
