First Class Leaders
Helping pilots take flight with confidence.
For Founder and CEO Kyle Freiburger, developing a cohesive brand image was essential, especially during the formative years of his business. We had the privilege of collaborating with First Class Leaders almost from the start, building the brand from a starter logo to a full-fledged identity. We helped set his business up for future growth, our work already proving vital in First Class Leaders’ credibility and ability to enter a niche market.
Strategy
The Challenge
First Class Leaders sought to penetrate a niche market and needed to demonstrate credibility as a new business. Their initial brand lacked identity, making it challenging to tell a story to their audience.
Our Process
To start building momentum, First Class Leaders needed a brand identity. We tapped into the preferences of their audience of pilots to really understand how to leverage branding, helping them build their client base.
We Delivered
Our team crafted First Class Leaders a new brand identity from the ground up. We also designed an in-depth brand guide to set them up for future success, including elements like brand voice, brand pillars, typography, colours, logo, and more.
Taking Off With a New Look
First Class Leaders’ new identity features sleek, cool aviation tones and imagery. The new branding was thoroughly considered by our team to capture the attention of their audience of pilots looking to build their people skills.
First Class Leaders
First Class Leaders’ bold typography and iconography are displayed in a deep shade of blue. The wings represent flight and growth; the globe signifies community and transformation. The logo’s wordmark was crafted to match their clear mission to help equip pilots with the tools they need to land their leadership potential.
Branding
We developed a brand identity that is clean and cohesive, with not only their logo available to be applied across their digital channels, but also a unique horizontal stabilizer icon. Their new graphics are polished with eye-catching accent colours that look professional on their website and other marketing collateral.
#1D2B58
RGB 29,43,88
CMYK 67,51,0,65
#0062A9
RGB 0,98,169
CMYK 100,42,0,34
#5F94CD
RGB 95,148,205
CMYK 54,28,0,20
#E2EDF6
RGB 226,237,246
CMYK 8,4,0,4
#7A7E82
RGB 122,126,130
CMYK 6,3,0,49
#F7941E
RGB 247,148,30
CMYK 0,40,88,3
#FFD874
RGB 255,216,116
CMYK 0,15,55,0
Brand Pillars
NISHI is focused on 3 main brand pillars:
1
Community
2
Fulfillment
3
Transformation
Other Works
