Diameter Apparel
For Diameter Apparel, a strategy for scalability was top of mind. Our team worked diligently to create a lasting impression for this growing e-commerce Disc Golf apparel company. We dove into this creative strategy to produce a new logo, branding, website, email marketing, and social media campaign. Developing a stronger brand image for Diameter was essential, with the new logo and colours appearing on new apparel items. We collaborated with Diameter to strategically unite their passion for Disc Golf with their quality apparel items.
Strategy
The Challenge
As a growing e-commerce brand, Diameter needed to demonstrate a more polished and professional look across their apparel, website, socials, and marketing channels. Their initial brand was simplistic and lacked a story.
Our Process
Diameter needed a branding and e-commerce strategy. We researched their audience to really understand Disc Golf, and helped them build a polished platform to more effectively increase their apparel sales.
We Delivered
Our team crafted Diameter a new brand identity and brand guide, website with ecommerce capabilities, email and social media templates, and successfully generated interest and launched their campaign to their Disc Golf audience.
Throwing The Distance
When developing Diameter’s new brand strategy, we remained mindful of the company’s mission: to help grow the game of Disc Golf by providing high-quality products designed for players of all levels.
Diameter Apparel
Diameter’s powerful typeface and chain motif are displayed in a bold shade of green. The ‘D’ and ‘A’ are intertwined, symbolizing the connected nature of the game. There are concealed arrows within the “E” of the logo to signify progress and expansion, and more literally illustrate throwing forwards.
Branding
We developed a brand identity that is bold and recognizable— essential for branded clothing. The new graphics are eye-catching and pop with colour while still looking professional on their website and other marketing collateral. Our design team worked very diligently to craft a thorough brand guide as a resource for Diameter.
#AFD46B
RGB 175,212,107
CMYK 17,0,50,17
#1E6E64
RGB 30,110,100
CMYK 73,0,9,57
#1B270B
RGB 27,39,11
CMYK 31,0,72,85
Brand Pillars
Diameter is focused on 3 main brand pillars:
1
Quality
2
Innovation
3
Independence
Website
We designed and developed the Diameter website to host Shopify e-commerce. Our team skillfully organized their old products for sale, while launching pre-sale for apparel with the new branding. The website uses accent colours and partnerships with professional Disc Golf athletes to promote a fresh Diameter. Our team ensured the online shopping journey was user-friendly, with information being easily accessible and compatible with any device.
Shopify Integration
We seamlessly integrated Shopify into Diameter’s new website, enhancing the shopping experience for visitors. This integration ensures a smooth and effortless experience for users seeking to buy apparel.
Additionally, our team incorporated the Shopfiy email application to set up a pre-launch campaign for the branding and website. We designed branded email template’s for the client’s future use, while writing effective content to draw the attention of their audience on their email list before and during site-live.
Social Media Campaign
Leading up to the launch of Diameter’s new website and branding, our content team strategized a social media campaign to generate interest and excitement. We used Meta Business Suite to effectively plan and schedule sneak peeks of brand elements, create some mystery and intrigue, and encourage conversation and engagement through social media. We also facilitated the brand updates on Diameter Apparel’s accounts to maintain a consistent brand image.
Summary
Our strategy for Diameter Apparel involved designing a fresh, bold brand identity, as well as developing an e-commerce website, and executing email and social campaigns to ensure their audience was well-aware of their new brand launch.
Our work for Diameter focused on sporty design, with the team creatively incorporating the client’s name into the main logo icon. The branding reflects the the fact that Diameter is the leading apparel brand in Disc Golf, creating comfortable, stylish gear for long-term performance on and off the course. The website’s integration with Shopify allows their audience to easily shop their quality apparel items.
Other Works
