All these new acronyms get a little confusing for people that don’t work in the world of digital marketing, so let’s start with the basics.

What does it mean?

CRO is an acronym for Conversion Rate Optimization.

The word conversion gets thrown around a lot, and everyone has their own interpretation of what it means to them. Which is absolutely correct! A conversion to you might be a thank-you page view, a phone number click, a video view, or a form submission. It all depends on your business goals.

The words “Conversion Rate” together, actually represent a mathematical equation: (number of conversions) divided by (unique pageviews). It’s important to have this data to really know how your website is performing for your business.

Optimization is the simple part. Optimization is an act, process, or methodology of making something (such as a design or process) as fully perfect, functional, or effective as possible.

So by optimizing the conversion rate of your website, you will be ensuring your website is being as profitable as it can possibly be.

How do I optimize my site for CRO?

There are many small things you can try yourself to test user reactions, but be sure to only try one change at a time so you know which change to attribute positive results to.

Here are a few things you can try:

  • Change the location of your main CTA.
  • Change your main image.
  • Change the colour of your button.
  • Move your contact form to the top of the page.
  • Change page title font size.
  • Add more padding/white space.

Subtle changes can make a huge difference.

Truly optimizing your website for conversion rate optimization requires gathering data from multiple sources. You will need the knowledge and experience to properly analyze this data to create a strong hypothesis for changes on your site. This is where we come in. With affordable rates and access to industry-leading tools, Topsite can be a trusted partner for all of web design, SEO, and consultancy needs.

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