What Are SEO Keywords?

Chris Morton

Your SEO keywords are part of your website content. Google recognizes the relevance of your content with the help of these keywords. For example, if you have a page about landscaping services, you want to include the keyword “landscaping”. It should be in your headings, your meta information, and feature in your main content. You will also want to include terms that are synonymous with your keywords.

Finding The Best SEO Keywords

To discover a target keyword for each page, you need to do keyword research. I’d recommend a tool like Ubersuggest, SEMrush or ahrefs. For the following examples, we’ll be using Ubersuggest. Enter a descriptive word or phrase about your page and hit search. Look at the volume of searches per month and the level of competition for that keyword. You’ll also get recommendations for similar search terms. Assess the volume of searches and competition for each suggestion. You may want to switch to a different search term if you find one that’s searched for more often or has less competition.

ubersuggest keywords screenshot

The trick here is not to go after the wrong keywords. It doesn’t matter if a keyword is getting 100,000 searches a month. If the competition is too fierce for you to end up in the top 5 results, it’s probably not worth it.

The same applies if you find a keyword with very low competition. If it’s only getting 10 or 20 searches a month, it might not be worth creating content around this keyword.

You’re looking for that sweet spot where the search volume is high but the competition is relatively low. If your site has a lot of authority, you can afford to be less concerned with competition.

Competitor SEO Keyword Analysis

When considering the competition level of your SEO keywords, you should take a look at your actual competitors. These are the other websites that are already ranking in the top spots for these keywords.

Take a look at:

  • Domain Authority/Score
  • Backlinks
  • Monthly Visits

Finding Competitor Keywords with Ubersuggest

After you input your keywords, scroll down to the “Keyword ideas” section and click “View all keyword ideas”. In the right sidebar you will see a list of the top-ranking pages for the keyword you have selected.

ubersuggest competitor screenshot

Click on the competitor domain to see a full break-down of Traffic, Ranking, and SEO Keywords. This is amazing data to have on your competitors. Look meticulously at their keywords and decide what else you can compete for.

ubersuggest competitor info
ubersuggest competitor seo keywords

Keeping The Top Spot

SEO keyword research should be ongoing and ever-changing. Old keywords need review every few months. You can replace or edit high-volume and competitive keywords to contain longer, more specific phrases designed to bring in exactly the right visitors.

Do your research and be unique. Don’t write a marginally different version of the content your competitors are putting out there. Write insightful content that answers your audience’s questions. Provide them with links and tools that they’ll find useful. And above all, provide them with a strong call-to-action. Most of us don’t want users to come to our site, read a little, and then leave. We want them to take the next step, whatever it may be. The process to get to that step should be clear and actionable.

SEO Keywords For Your Business

Don’t have time to research keywords and implement content changes? The SEO team at Topsite is here to help.

We take a detailed and professional approach towards your SEO campaign. We’ll get to know your industry, brand, goals, competitors, and much more. We use this information, along with industry-leading tools and software, to create a detailed and informed SEO strategy.

Start getting expert advice for your website today!

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