If you sell a physical product and currently rely on in-store sales, an Ecommerce website is the next step for your business.
Why Go Ecommerce Now?Amid the COVID-19 outbreak, there has never been a better time to start selling your product online. Most businesses are closed and people are going online (even more than before) to find their products. We’ve helped several businesses build Ecommerce websites to help them get a foothold in the global market, and wanted to share what we think are the top 5 benefits of Ecommerce.
#1 SimplicityReplace the complexity of running a brick and mortar store with the simplicity of an Ecommerce website. Your website is your store, it is your number one salesperson, it is your digital catalogue, and it can help with your accounting too.
#2 ProductivityThrough your website, the resources your customers need are at their fingertips. Available to a global market 24/7/365. So instead of spending time explaining your products, your team can focus on creating, marketing, and shipping your products. While your website takes care of the rest.
#3 EngagementWebsites are the perfect place to educate and engage your customer base. Provide ways for customers to give you feedback and look for commonalities in responses you get. Then provide useful content that addresses the customer feedback to help build trust and confidence with your customers.
#4 Market ReachRather than just selling to people in your city or town, branch out and offer your product nationwide, or even globally! This allows customers who are unable to visit your physical store to still purchase your product. It also allows you to sell your product in international markets, which grows your brand presence and opens up avenues for new business opportunities.
#5 Data ReportingCollect insightful data about your customers through website analytics and user-testing. Learn everything you need to know about your top customers through website analytics reporting. And find ways to provide the best user experience for your customers through user-testing platforms. All this is impossible without a website.
Need help with an existing online store?Consider marketing initiatives that can help drive quality traffic to your website. Or maybe you have the traffic but need help generating more sales? Contact Topsite today to talk about the best options for your business.
- Given the current COVID-19 problems faced worldwide, consider making videos to show users the extra safety measures you’re taking to limit the spread of germs. Posts those videos to your website and social channels.
- Provide incentives for your clients to share images of your products being delivered to them on their social channels. Eg. “Tag #our_company in photos of your delivered product on Instagram to be in for a chance to win a free XYZ”
Getting Started With Ecommerce
If you’re just starting out with Ecommerce, contact us today to see how we can help you get your product online.