We can tell AI wrote your copy.
So can your audience.
Copywriters and AI have been battling, especially in the marketing space, for years now. And lately, artificial intelligence is starting to take over.
As a consumer, sifting through AI-generated content seems like a battle, too. Some of it is pretty… obvious. When you read phrases like “Unleash Your Power” or “Elevate Your Senses” it’s safe to say AI had a hand in it. But other longer-form content can be a bit more difficult to call-out.
Because of AI, businesses are risking losing their brand personality. The human aspects of writing are faltering. Stylized prose is less and less common, and humour and wit are being lost in translation. Sure, AI brains might be faster and more efficient, but human brains hold more context and can think far more creatively and critically.
This blog covers why copy from a human brain wins the battle, anyday.
Why Your Copywriting Should Be Done By A Human
Creativity
Humans produce more original ideas. Because we hold empathy and emotional context, our storytelling ends up being richer and more interesting. Ideas are always flowing in and out of our brains. Unique writing styles and personalities only benefit a brand’s identity, because their target audience can more easily resonate with something that feels real.
Context Awareness
Context clues are so important when writing effectively. Things like cultural nuances and understanding the “big picture” get lost when AI is introduced. Plus— no one will understand your business better than you, or your hired team of professionals. So why trust a computer to write for you?
Critical Thinking
AI has trouble analyzing complex topics. We, as humans, hold the power for more critical thinking, and can provide insight and distinctive perspectives. Professional copywriters use resources from all around them, including overall goals of a project or campaign, to craft compelling content.
Quality Copywriting
The human brain, no doubt, is able to produce higher-quality content. Not only can copywriters add in personal touches to their content, but they can use a consistent brand voice and style. This ultimately creates a better, more polished brand image, and allows for an audience to buy into a brand as a whole.
How To Better Use AI For Copywriting
The benefits of AI, such as speed, cost savings, and data-integration, are undeniable. But, if you want to market your brand professionally, it should be considered only as an aid. Use AI as a tool to improve your content, not create it.
Idea Generation
Use AI for inspiration, not copy generation. A computer’s brain is very structured and uses an algorithm to gather information. If you are struggling with writer’s block, AI is a tool that can generate ideas for copywriting— just remember to use those ideas to create something creative and original.
Structure and Outlines
AI can be helpful in providing you structure to your piece, or even rearranging longer-form content. If you give the software enough context about your piece, it can be much speedier at arranging headings and content for you. Tools like grammar checkers are also extremely useful in quality assurance and copyediting.
Professional Copywriting in Guelph
To stand out in the sea of monotonous, formulaic, generic AI content, you ultimately need a human to write your stuff. The right marketing agency in Guelph can help you achieve this.
Copywriting is an important investment for your business. It lets your audience know what you offer, what your brand stands for, and how you operate. If you’re ready to take the next step to improve your business, contact our team of marketing experts today. We provide creative solutions that drive meaningful change.
Ready to start your next project?