Conversion Specialist Job Posting

Join us as a Conversion Specialist.

At Topsite, we are a results-driven digital marketing agency that thrives on creativity, strategy, and performance. We specialize in helping businesses grow through data-backed campaigns, eye-catching creative, and measurable outcomes. We’re looking for a Conversion Specialist who can help us drive results for our clients.

Position: Conversion Specialist

Employment Type: Full-Time

Details: Hybrid; 32 hours/week (9am-5pm Mon-Thurs, 9am-1pm Fri)

Location: Downtown Guelph, ON

Job Description

As a Conversion Specialist, you will play a critical role in optimizing digital advertising campaigns to improve ROI across multiple platforms. You will analyze performance data, identify conversion bottlenecks, and implement creative and strategic solutions to improve results. Your expertise will directly influence the success of campaigns for a diverse portfolio of clients.

Responsibilities:

• Develop and execute strategies to increase conversion rates across paid media campaigns.
• Monitor, analyze, and optimize campaigns using Google Analytics, Google Ads, Meta Ads, and other social media advertising platforms.
• Collaborate with creative and technical teams to develop engaging landing pages, ad creatives, and calls to action.
• A/B test different approaches and use insights to continually improve campaign performance.
• Create clear, actionable reports and present insights to clients and internal stakeholders.
• Stay updated on digital marketing trends and best practices.

Requirements:

• Minimum 2 years of experience in a digital marketing role focused on conversion or performance marketing.
• Intermediate to advanced knowledge of Google Analytics, Google Ads, Meta Ads, and at least one other social media advertising platform (e.g., LinkedIn Ads, TikTok Ads).
• Strong analytical skills with a strategic and creative mindset.
• Proven experience improving conversion rates and ROI in previous campaigns.
• Excellent communication skills and the ability to work collaboratively in a team environment.
• Familiarity with CRO tools like Hotjar, Crazy Egg, or similar platforms is a plus.

Why Work With Us?

• Join a growing team of passionate marketers and creatives.
• Competitive salary and generous time-off policies.
• 32-hour work weeks with a hybrid work structure.
• Casual and innovative office space. No cubicles here.
• We nurture your personal and professional growth.
• We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive.

Who We Are

Topsite is a Guelph-based creative marketing agency. We operate with the vision of helping our clients transform the way they feel about their business. With accounts ranging from veterinary services, to schools, to sport ecommerce, there’s a range of industries we have under our belt. Our bread and butter is clients that are a good fit. That’s it. We work to develop lasting relationships that, in turn, benefit the creative strategy of any project.

Our team members thrive through collaboration, creativity, and critical thinking, with our core values being:

• Do the right thing.
• Leave no stone unturned.
• Be remarkably authentic.
• Take measured risks.
• Invest in yourself.
• Create meaningful connections.

At Topsite, we create meaningful connections with our clients, and our team members are the largest part of our success. Join our team today!

How to Apply

We encourage those who think they would thrive at Topsite to send us their resume and cover letter.

Please note only those selected for an interview will be contacted.