We will take a closer look at the benefits of running search advertising and SEO campaigns at the same time.
What the data has told us
We have a lot of experience providing both SEO and advertising services. It’s not uncommon that businesses come to us looking for both. It’s also not uncommon for us to recommend one of these services when a client asks us for the other.
Over the years, our data has shown a very strong correlation between the work we do to improve SEO and the work we do to optimize online advertising. Particularly when optimizing for organic google search results, while at the same time running Google Ads campaigns. There is, of course, work that is very specific to either SEO or online ads. But there is also a lot of overlap which allows for a stronger opportunity to maximize your investment.
On-Page Optimization
On-page optimization is something that is important for both SEO and search advertising. You might focus on improving the user experience, or changing the colour of your main button or lead magnet. Frequently the focus will be to improve the content by making it more relevant to the potential visitors. The addition of keywords helps improve your organic search position as well as your search advertising score. Improving your ad score and relevancy is the key to getting ahead of the competition and making the most out your online advertising budget.
Sharing Data
A lot of the data required for advertising can be used for the betterment of an SEO campaign, and vice versa. Running both campaigns at the same time will benefit from collecting a wealth of data from different sources. This data helps us make powerful breakthroughs in your SEO and advertising campaigns. We couldn’t guarantee any kind of success without it.
You also benefit from saving money on our services by combining them. If we’ve already performed a full analysis of your business, industry and competitors for Google Ads, that allows us to get stuck straight into the good stuff when we begin your SEO campaign.
Content Targeting
To improve search positioning, we frequently create new content or edit existing pages. We like to know who we’re writing content for, and using data that we collect from search advertising gives us a clear view of the age, gender, location, and interests of the people that interact with your brand the most.
We then create a persona for your best customers, a build campaigns that target those personas. It’s a tactic that has been at the core of most of our successful marketing campaigns over the last few years.
Get Started Today
If you need help or advice for your business, Topsite has range of marketing services and team of experts filled to the brim with knowledge that will get the most out of your budget. Contact us today to get started.
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