Allgrade
Discover our work with Allgrade, a Canadian company built on expert knowledge and exceptional service in the fasteners industry. With a strong focus on relationships over transactions, they needed a digital presence that reflected their professionalism while remaining approachable to their audiences in a variety of industries.
Rather than an e-commerce platform, Allgrade prioritized direct customer interaction. Our solution was a sleek, user-friendly website designed to drive inquiries and orders through direct contact. To further engage their audience, we developed targeted LinkedIn ads, organic social media content, and email templates featuring surveys to strengthen customer connections and insights.
Strategy
The Challenge
Rather than an e-commerce platform, Allgrade prioritizes direct customer interaction. The challenge was to drive clients to call or fill out a form if they were interested in ordering fasteners. Their main goal was to increase qualified leads.
Our Process
We aligned Allgrade’s new website with their goals and brand identity, focusing on process, clarity, and audience connection. We strategized to set Allgrade apart as the Canadian choice for a partner in parts.
We Delivered
On top of a sleek, user-friendly website designed to drive inquiries through direct contact, we also developed targeted ads, organic socials and SEO, and branded email templates to strengthen client connections.
Allgrade: A Partner In Parts
Over the last 30 years, Allgrade has redefined the business of fasteners. Mastering the art of finding solutions, they provide human service and expert knowledge with every interaction, making ordering easier. They stand strong as a leader in the industry through reliability and trust.
Solutions
Rather than selling nuts and bolts, our marketing strategy for Allgrade involved positioning them as an expert in fastener solutions. Our goal was to speak to an audience that values a strong business partnership and get them to connect with Allgrade.
New Website, New Connections.
Our creative team embraced the challenge of designing and developing a modern website that would effectively support Allgrade in streamlining their user journey. We focused on creating an interface that provides enough information to those looking, but ultimately drives new connections to new clients to through phone calls or contact form fills.
Content Marketing
In addition to Allgrade’s new website, the Topsite team worked diligently to maintain their social media accounts (LinkedIn and Facebook). We executed organic social posts, ran targeted industry ads, and even used email surveys to engage their audience and continue to foster connections with their current clients. Overall, our work for Allgrade resulted in a more cohesive brand image and improved lead generation.
Search Engine Optimization (SEO)
The new website serves to not only enhance Allgrade’s online presence, but also to help them to rank higher in SEO, making it easier for potential clients to find them online. Our work on the website was instrumental in improving their online visibility and increasing traffic to their site, as well as leads.
Key elements, including prominent calls to action, a comprehensive contact form, and blogging functionality allowed our content team to seamlessly integrate top industry keywords into their website and help them rank on search engines.
Other Works
